As parents of both kids and fur babies, one of our biggest challenges was simply getting out the door for a fun day. Packing snacks for the kids was a breeze, but when it came to our dogs, things got messy and complicated. Dog treats were often smelly and inconvenient, leading us to occasionally resort to giving our pups human food—a big no-no for their health.

We knew there had to be a better way. After discussing our frustrations with a leading pet behaviorist, she echoed our sentiments and expressed her desire for a more convenient treat option as well. That conversation sparked the idea for Nutty Dog.

So, off we went to the "Doghouse"—or as we like to call it, our playroom. It felt a bit “nuts” at times, but we were determined to create something special. Our mission? To find the best peanut butter that was safe for our kids (yes, we tested it on them!). We were committed to ensuring that only the highest quality ingredients went into our treats because our four-legged babies deserve nothing less. Our factory, which holds the highest food safety rating, exclusively produces human-grade products and is designed for a life filled with energy, love, and goodness.

But we didn't stop there. Inspired by our journey and a little nutty enthusiasm, we set out to create innovative and exciting new treats that both humans and dogs could enjoy together. Have you seen our tear-and-share range? It’s just one of the ways we’ve made treat time a shared adventure for the whole family!

And that’s how our story began—turning challenges into opportunities, and creating treats that bring joy to both pets and their humans. Sometimes, it takes a little craziness to spark the best ideas!